How to Improve Your ROAS Improving your Return on Ad Spend requires a combination of reducing ad costs, increasing conversion rates, and maximizing the average order value (AOV). Use our ROAS Calculator to model different scenarios. 1. Optimize Your Ad Targeting Ensure your ads are reaching the right audience. Narrow down your demographic, geographic, and behavioral targeting to focus on users most likely to convert. Regularly review your search term reports and exclude irrelevant keywords using negative keywords. 2. Improve Your Landing Page Your ad might be great, but if your landing page does not convert, your ROAS will suffer. Ensure your landing page is fast, mobile-friendly, and highly relevant to the ad copy. A clear call-to-action (CTA) and a seamless checkout process are critical. 3. Increase Average Order Value (AOV) One of the most effective ways to boost ROAS is to increase the amount each customer spends. Implement upselling, cross-selling, and free shipping thresholds to encourage larger purchases without increasing your ad spend.